2023

Role: Product Designer (UI/UX)

PokémonNow

Experience the thrill of catching all your favorite Pokémon from any device with our cloud-based gaming service.

INTRODUCTION

In this UX case study, we will examine the user experience of trying to access the vast library of Pokémon games, and the challenges faced by players in doing so. By conducting user research and evaluating data, we will identify pain points in the current process of accessing Pokémon games, such as cost, device compatibility, and ease of use. Based on these findings, I propose a cloud gaming service as a solution to these challenges, which will aim to improve the user experience and make it easy for players to access and play all the Pokémon games they want on any device. Through the implementation of this service, My goal is to make the journey of "catching 'em all" more seamless and enjoyable for the users.

The Problem

With over 20 main series games and various spin-offs and 122 games in total to date, the Pokémon franchise offers a vast array of gaming experiences for players of all ages. However, obtaining access to every single one of these games can be a daunting task, both in terms of the cost and the various platforms and devices on which they are available.

Research

  • Cost

    Currently in total, to own or have access to all 122 Pokémon games, it would force a user to spend over 6 thousand dollars. Most of it going to 3rd party scalpers increasing the retail price.

  • Device Compatibility

    In order for a user to play all the Pokémon games, they would to have to own around 12 different game consoles, amounting to 1,200$ for the user.

Ideation

The Solution

Design a service dedicated to making all Pokémon games accessible to all users, without them having to spend an exorbitant amounts of money to be able to enjoy the games.